Bounce rate is significant when it comes to search engine ranking since a bad bounce rate tells the search engine crawlers that your web page isn’t helpful.

If it isn’t helpful, then what is the point of ranking it higher on the search engine results pages (SERPs)?

In this blog post, I am going to give you six ways to reduce the bounce rate on your website. But first, let’s learn a few things about the bounce rate.

What is Bounce Rate?

Bounce rate is the percentage of your visitors who only view one page and then leave. This could be the home page or a blog post.

bounce-rate-google-analytics

If your bounce rate is 60%, it means that 60% of your visitors came to your blog and visited only one page and then left without visiting other pages within your site.

How To Check Bounce Rate of Site

For you to be able to get or see your site’s bounce rate readings, you must first log in to your Google Analytics account. You will be able to see the site’s bounce rate from the Google Analytics Dashboard.

Here are the general parameters you should check:

  • Poor bounce rate: Over 75%
  • Average bounce rate: 50 – 60%
  • Good bounce rateAround or lower than 40%
  • Excellent bounce rate: 25% and below 

6 Effective Ways To Reduce Bounce Rate

If you want to rank higher in the SERPs, then you must always try to reduce your bounce rate.

1. Link Internally

Internal linking plays a vital role in reducing a website’s bounce rate.

While writing a blog post, you must link posts so that readers can be able to get extra information on the topic.

For example, if you are to talk about creating a mobile app, you could also let your readers know that you had, at some point, spoken about HTML as a markup language for creating a mobile app.

You can link the posts so that if anyone is interested in learning HTML before getting into mobile app development, they can be able to get to it as fast as possible.

Internal linking helps reduce bounce rate as readers can find links to blog posts related to what brought them to your blog in the first place.

While linking to your posts, make sure that you use anchor texts/link texts that are relevant and descriptive. Avoid using anchor texts like click herelink, etcetera.

2. Show Related Posts

Showing related posts increases the click-through rate (CTR) once a visitor is already inside your website.

If a visitor landed on one of your blog posts via a link from a social media platform and then saw a blog post related to the one that brought him to your site, he will be tempted to check it out. And that will help reduce your website’s bounce rate.

Most WordPress Themes allow for the option to show Related Posts. All you’ve got to do is allow it.

3. Optimize Page Speed

If your site is taking ages to load, trust me, people are going to run away after waiting for so long for the webpage they were interested in opening up.

It’s simple; no one wants to wait for 60 seconds before a page opens up. People seem to get worried about this and leave after visiting just one page.

To avoid this, check your site’s loading speed. If it’s slower, work on it. Add plugins like Super Cache or hire a professional to help you fix the problem.

4. Make Your Sidebars Attractive

An attractive sidebar is one that has links to other places within the blog that might interest a blog visitor.

I’ve seen blogs with beautifully designed banners and links to popular posts or digital courses or services on their sidebars doing great.

Once a visitor is done with what brought them to the website, the content of the sidebar attracts their attention, increasing their time of stay on the website, thereby reducing the site’s bounce rate.

5. Split Long Blog Posts into Parts

Brian Dean of Backlinko says that long posts tend to rank higher in search engines.

He conducted a study on thousands of blog posts that were ranking on the first pages of search engines, and he confirmed that average, those posts were 1890 words long.

This, therefore, means that if you want to stand a chance, then you should be writing long posts.

But you don’t have to write long posts. Like 10,000 words long. You can split it into maybe three parts.

Your blog visitors will have to visit all three pages to get complete information. Something that will be healthy for your bounce rate.

6. Make Your Site Mobile Friendly

If your site isn’t mobile-friendly, then you’re in big trouble.

Most people visit websites on their mobile phones. And so, if your site isn’t mobile-friendly, you are going to lose visitors.

They will visit one page, and once they find out that they can’t properly view the page on their mobile phones, they are going to leave. Very fast. Increasing your bounce rate.

Solution: Look for a mobile-friendly theme and or install an AMP plugin.

Over to You

I have given you six effective ways to reduce your website’s bounce rate. If you want to make it on the first pages of search engines, then you must try them out.

If you are having trouble with any of the ways I’ve discussed above, kindly let me know in the commenting section.